This isn’t an announcement or a change in direction. It’s simply a few words on how June And July works, and why it continues to work this way.
In a world that moves quickly and often values scale over substance, I’ve chosen to keep things small, intentional, and close. To stay present in the work, in the relationships behind the coffee, and in the conversations with the people who drink it.
What follows is not a plan for growth, but a reflection on the principles that guide June And July — today, and going forward.
1. SMALL BY CHOICE, PRESENT BY NATURE
June And July is a one-person roastery — by design.
That comes with limitations, but also with something increasingly rare: presence.
Every coffee, every decision, every conversation comes from the same place. There’s no distance between roasting and tasting, between selling and listening, between intention and execution. I don’t want to grow faster than I can stay connected — to the work, to the people drinking the coffee, and to the people growing it.
Being small allows me to care deeply, consistently, and over time.
2. QUALITY IS NOT A CLAIM, IT’S A PRACTICE
Quality lives in repetition. In attention. In restraint.
I believe in less, but better — fewer coffees, roasted with clarity and purpose. Each one chosen carefully, not because it fits a trend, but because it has something honest to say. My role is not to impress, but to reveal: to roast in a way that respects origin, variety, and the work that came long before the coffee reached me.
Good coffee doesn’t need to shout. It just needs to be right.
3. LONG-TERM RELATIONSHIPS OVER SHORT-TERM GAINS
I work closely with importers and farms who share the same mindset: transparency, respect, and continuity. Relationships built over time lead to better coffee — not just in the cup, but across the entire chain.
The same applies to customers. I don’t see June And July as a brand you consume, but as something you grow with. A conversation that unfolds slowly, cup after cup, year after year.
Trust is built gradually. That’s the point.
4. SLOW GROWTH, HONEST SCALE
Growth is not the goal — sustainability is.
As a one-person operation, every step forward has to make sense. For the quality of the coffee. For the rhythm of the work. For the ability to remain hands-on and responsive. I’d rather say no to speed than yes to compromise.
If June And July grows, it will be because the foundations are strong enough to carry it — not because growth was chased for its own sake.
5. A COUNTERPOINT TO A FAST WORLD
The coffee world, like everything else, moves quickly. New releases, constant noise, endless options. June And July exists as a quieter alternative.
An invitation to slow down.
To pay attention.
To reconnect with craft, with people, with time.
This is coffee made with intention, shared with openness, and built to last.
